Defined as two-dimensional design applied to a three-dimensional space, environmental graphic design brings a space to life. Well-integrated signage and wayfinding connects the viewer from the outside in.
The user experience begins at the approach—the entrance of a campus, the lobby of a building, or the approach to an airport. Having a sense of place is important for visitors; it gives them ease of travel and helps them feel welcomed into a space they will want to return to.
The $57 million, 198,000-square-foot building blends residential, academic and recreational spaces in a “learning landscape.” This six-story structure, located on the North Campus of the Ellicott Complex, is the first in Western New York designed to meet the Leadership in Energy and Environmental Design (LEED) gold standard.
As one approaches Greiner Hall, they will see bold colors and letters that make up the circle wall. Upon entering the foyer, they will be intrigued by the layered imagery, and finally the sustainable messaging will unfold.
At night, the circle wall is backlit—the word “BUILD” appears in white. At night, this may be viewed across campus and by passengers that are driving by the campus, on the audobon parkway, about three quarters of a mile away.
Developed in conjunction with Cannon Design Architects, specifically Cheryl Rozek, Michael Rogers, James Rayburg and Ike Lowry.
Next project
The architecture at Greiner Hall follows the principles of universal design, meaning the building and its amenities are designed to be accessible to people with diverse abilities. Intuitive wayfinding supports the messaging—as one gets off the elevator on each floor they immediately see large, level indicators in cut metal applied to a bamboo backdrop, clearly marking their destination.
Tactile, cut letters have been painted for contrast, identifying which corridor one enters. In each corridor, sustainable messages have been engraved into wooden studypods that serve a dual purpose—providing intimacy in a public space while informative messaging may be viewed by individuals walking by.
Developed in conjunction with Cannon Design Architects, specifically Cheryl Rozek, Michael Rogers, James Rayburg and Ike Lowry.
Next project
The King Hussein Medical Center wanted to create a space that was dynamic and engaging for children, yet sophisticated enough for adults to enjoy. As a solution, each level of the hospital brought the patients into an environment that would inspire their senses. Educational interactive modules would also be created to stimulate children of all ages.
The playful icons and bright color palette were utilized for signage and wayfinding, and developed another layer of connection to not only build the story, but to enhance the experience.
Architectural Section Drawing and Interior Materials Palettes created by Perkins & Will, Chicago.
Next project
This 25-story steel structure, with floor-to-ceiling views of the Chicago skyline and river was designed by HKS Lucien Lagrange Studio Architects. In collaboration with Gensler, Chicago, we created an oversized sales brochure and redesigned the Sales Center for the developer, Smithfield Properties. This developer also invested in a meticulous three-dimensional model, designed and constructed by HKS Lucien Lagrange Studio. This sleek, yet robust model was exhibited in the sales center. We photographed and highlighted the model, with a double hit of silver, inside the brochure, so that it glistened. All of the teams worked together simultaneously to successfully create a branded retail space. Almost all of the,126, condominiums, with eighteen residential floors, featuring steel armed balconies, were sold prior to construction of the building. The sales brochure emanated the colors of the sales center—including the marble countertops, paint colors and contemporary furniture.
Developed with Gensler, specifically Gia Graham, Kristen Apple and Mark Shinn. (Building photos credited to HKS Lucien Lagrange Studio)
Back to top